研究成果列表
單位名稱行銷與觀光管理學系教師姓名沈宗奇
教師分級教授專兼任專任
在校狀態專任行政職務管理學院副院長

期刊論文（共計18筆）
序號學年度學期年度月份作者題目通訊作者作者順位期刊名稱卷數頁數關鍵字
1107220195沈宗奇The Effect of Threshold Free Shipping Policies on Online Shoppers Willingness to Pay for Shipping否第二順位Journal of Retailing and Consumer Services48 105-112  
2105120171沈宗奇Consumer Choice of Multichannel Shopping: The Effects of Relationship Investment and Online Store Preference是第三順位Internet Research27 2-20.  
31051201611沈宗奇Users Adoption of Mobile Applications: Product type and Message Framing’s Moderating Effect是第一順位 Journal of Business Research68 2317-2321  
4104220166沈宗奇Multichannel Service Providers Strategy: Understanding Customers Switching and Free-riding Behavior是第二順位Journal of Business Research69  2226-32  
5104220166沈宗奇Effective Marketing Communication via Social Networking Site: The Moderating Role of the Social Tie是第一順位Journal of Business Research69 2265-70  
6104220162沈宗奇Service Innovation and New Product Performance: The Influence of Market-linking Capabilities and Market Turbulence是其他International Journal of Production Economics172 54-64  
71041201512沈宗奇How Quality of Life Affects Intention to Use Social Networking Sites: Moderating Role of Self-Disclosure是第一順位Journal of Electronic Commerce Research16 276-289  
81041201510沈宗奇The Effect of Inbound Open Innovation on Firm Performance: Evidence from High-tech Industry否第三順位Technological Forecasting and Social Change99 222-230  
9103220154沈宗奇How Does Brand Misconduct Affect the Brand-Customer Relationship是第二順位Journal of Business Research64 862-866  
101011201210Chiou, Jyh-Shen and Chung-Chi ShenThe Antecedents of Online Financial Service Adoption： The Impact of Physical Banking Services on Internet Banking否第二順位Behaviour ＆ Information Technology0 0  
11099120111Shen, Chung-Chi, Jyh-Shen Chiou, and Biing-Shen KuoRemedies for Information Asymmetry in Online Transaction: An Investigation into the Impact of Web Page Signals on Auction Outcome否第一順位Internet Research21 154-170  
12098120101沈宗奇,王俊賢動態及網絡模式下FDI理論解釋能力之比較探討–以賽局理論為分析基礎否第一順位管理科學研究7 19-36  
13098120101Shen, Chung-Chi and Jyh-Shen ChiouThe Impact of Perceived Ease of Use on Internet Service Adoption: The Moderating Effects of Temporal Distance and Perceived Risk否第一順位Computers in Human Behavior26 42-50  
14097120091Shen, Chung-Chi and Jyh-Shen ChiouThe Effect of Community Identification on Attitude and Intention toward a Blogging Community否第一順位Internet Research19 393-407  
15097120091王俊賢、沈宗奇、廖國芝知識管理績效評估之研究: 科技廠商之實證研究是第二順位朝陽商管評論8 119-142  
16095120071Chen, Chien-Wei, Chung-Chi Shen, and Wan-Yu ChiuMarketing Communication Strategies in Support of Product Launch: An Empirical Study of Taiwanese High-Tech Firms否第二順位Industrial Marketing Management36 1046-1056  
17095120071Chiou, Jyh-Shen, Chia-Hung Hsieh, and Chung-Chi ShenProduct Innovativeness, Trade Show Strategy and Trade Show Performance: The Case of Taiwanese Global Information Technology Firms否第三順位Journal of Global Marketing20 31-44  
18094120061Chiou, Jyh-Shen and Chung-Chi ShenThe Effects of Satisfaction, Opportunism, and Asset Specificity on Consumers’ Loyalty Intention toward Internet Portal Sites否第二順位International Journal of Service Industry Management17 7-22  

會議論文（共計37筆）
序號學年度學期年度月份作者題目通訊作者作者順位發表性質會議論文集或研討會名稱地點
1114120258沈宗奇Exploring the Impact of AI Message Source Declaration on Advertisement Effectiveness: Mediating Roles of Embodiment and Social Assurance是第一順位口頭發表AMA Summer 2025  
2114120258沈宗奇Understanding Consumer Engagement in Livestream Shopping: Examining the Roles of Social Presence, Reciprocity, and Groundedness是第一順位口頭發表AMA Summer 2025  
3113120248沈宗奇To Buy More or Return More- Understanding the Impact of Free Return on Online Buying Behavior是第一順位口頭發表AMA Summer 2024  
4112120238沈宗奇Motivation to Write an Online Review- The Role of Satisfaction and Self-Congruence是第一順位口頭發表AMA Summer 2023  
5112120238沈宗奇The Impact of Word of Mouth on Consumer Response- Moderating Roles of Product Type and Time Distance Authors是第一順位口頭發表AMA Summer 2023  
6108220202沈宗奇An Empirical Study on Consumer Intention for Responsible Tourism是第二順位口頭發表2020 AMA Winter Conference  
7108120198沈宗奇Is Game Fit the Brand Influence of Brand Awareness and Advertising Literacy是第一順位口頭發表2019 AMA Summer Conference  
8108120198沈宗奇The Impact of Brand Attachment and Brand Image on Brand Attitude－Exploring the Moderating Roles of Brand Jealousy and Brand Positioning是第一順位口頭發表2019 AMA Summer Conference  
9106120178沈宗奇Message Sidedness and Sponsorship: Examining the Effects of Source Expertise on Communication Effectiveness是第一順位口頭發表2017 AMA Summer Conference  
10105220176沈宗奇Understanding Flight Attendant’s Job Satisfaction and Service Behavior: Moderating Role of Consumer Orientation是第一順位口頭發表26th Annual Frontiers in Service Conference  
11105120168沈宗奇Advergame on Communication: The Moderating Roles of Brand Awareness, Game Experience and Persuasion Knowledge是第一順位口頭發表2016 AMA Summer Conference  
12105120168沈宗奇How Product, Website, and Personal Traits Affect Consumer’s Choice of Multichannel Shopping是第一順位口頭發表2016 AMA Summer Conference  
13104220165沈宗奇Threshold Free Shipping Policy: Factors Affecting the Acceptance of Shipping Charge for Online Shopping否第二順位口頭發表EMAC  
14103220156沈宗奇Playing Game or Searching Information How Brand Equity and Shopping Value Affect Consumer Response是第一順位口頭發表AP-ACR Conference  
15103120148沈宗奇The Impacts of Parents Brand Sensitivity, Peer Pressure, Source Credibility, and Self-concept on Teenagers Brand Loyalty是第一順位口頭發表2014 AMA Summer Conference  
16101220136沈宗奇A Permanent Trip: The Impact of Travel Agent’s Blog on Customers Experience and Loyalty是第一順位口頭發表23th Annual Frontiers in Service Conference  
17101120128Shen, C.C., J.S. Chiou and , C.M. Yang, S.Y. Chou How Quality of Life Affects Social Networking Site Use Intention: Role of Perceived Self Disclosure and Social Tie Quality是第一順位口頭發表2012 AMA Summer Educators Conference  
18100120121Shen, Chung-Chi and Jyh-Shen ChiouBrand Attachment and Customer Loyalty: The Moderating Roles of Need for Uniqueness and Product Publicity否第一順位書面發表22th Annual Frontiers in Service Conference  
19100120121Yang, Chun-Ming, Edward Ku, and Chung-Chi ShenOn the Interpersonal Transmission of Luck否第三順位書面發表2012 AMA Summer Educators’ Conference  
20098120101Lin, Yung-Chuan, Chung-Chi Shen, and I-Ling LingThe Effects of Online Feedback Ratings on Consumers’ Trust and Risk Perception否第二順位書面發表2010 Annual Meeting of the Northeast Decision Sciences Institute  
21098120101沈宗奇，侯亦真知覺公平對顧客滿意行為之研究：服務補救類型、失誤類型及交易關係之整合觀點是第一順位書面發表2010年全球品牌與服務業行銷學術研討會 台北 
22098120101沈宗奇、董維、蕭至惠、蕭幃?網路評論可信度之研究-探討訊息品質對購買意圖之影響關係否第一順位書面發表2010全球變局下之管理創新國際研討會 台北 
23098120101沈宗奇，陳詠洵名人代言與產品形象差異對廣告效果之研究是第一順位書面發表2010第六屆企業國際化理論與實務研討  
24098120101沈宗奇、邱宗治、簡正一網路口碑與涉入程度對品牌態度影響之研究是第一順位書面發表2010年中華商管科技學會年會暨學術研討會 屏東 
25098120101蕭至惠、蔡進發、蔡錦樺、沈宗奇品牌延伸、回饋效果與總體契合度對共品牌價值之影響-以夥伴品牌為例否其他書面發表2010第六屆臺灣行銷學術研討會 台北 
26098120101蕭至惠、蔡進發、蔡森竹、沈宗奇網路緩衝的時間填補機制對網路使用者等待時間知覺之影響-以旅遊網站的插播式廣告為例是第一順位書面發表2010第六屆臺灣行銷學術研討會  台北 
27097120091Shen, Chung-Chi and Jyh-Shen ChiouThe Effect of Community Identification on Attitude and Intention toward a Blogging Community否第一順位書面發表AMA 2009 Summer Educators’ Conference  
28097120091Shen, Chung-Chi and Jyh-Shen ChiouDoes User-Friendly Always Matter？ The Moderating Role of Temporal Distance and Information Asymmetry否第一順位書面發表AMS 2009 Annual Conference  
29097120091Shen, Chung-Chi and Jyh-Shen ChiouInstitution Fit and Network Externality: Implication for International E-commerce否第一順位書面發表AIB 2009 Annual Conference  
30096120081Shen, Chung-Chi and Jyh-Shen ChiouThe Internet Service Provider’s Dilemma: User Friendly Design or Robust Security Mechanism否第一順位書面發表IEEE APSCC 2008 Conference  
31096120081Shen, Chung-Chi and Jyh-Shen ChiouAntecedents of Tax Evasion in Online Transaction: An Integrated Perspective of Business Ethics and Law Enforcement否第一順位書面發表2008 AMS Cultural Perspective Conference  
32095120071Shen, Chung-Chi, Jyh-Shen Chiou, and Biing-Shen KuoBeyond the Reputation System: An Investigation into Valuable Signals Affecting Auction Outcome否第一順位書面發表2007 AMS World Marketing Congress  
33095120071Shen, Chung-Chi and Jyh-Shen ChiouAn Investigation into Participants’ Bidding Behavior in Online Auction across Countries: Evidence form the eBay US and Taiwan否第一順位書面發表38th EMAC Conference  
34095120071Shen, Chung-Chi, Jyh-Shen Chiou, and Biing-Shen KuoDoes Role of Signal on Mitigating Information Asymmetry Vary with Product Usage Condition？ Evidence from eBay否第一順位書面發表WDSI 36th Annual Meeting  
35094120061Chiou, Jyh-Shen and Chung-Chi ShenThe Antecedents of Online Financial Service Adoption: The Interactive Relationships between Physical and Online Services否第二順位書面發表15th Annual AMA Frontiers in Service Conference  
36093120051Chiou, Jyh-Shen, Chia-Hung Hsieh, and Chung-Chi ShenRelationship arketing Activities within a Trade Show: The Effect of Exhibitors’ Product Innovativeness否第三順位書面發表2005 International Colloquiums on Relationship Marketing  
37093120051Shen, Chung-Chi and Chen, Chien-WeiMarketing Communication Strategies for Launching Products: An Empirical Study of Taiwanese High-Tech Firms否第一順位書面發表10th Annual Meeting of Asia Pacific Region of Decision Sciences Institute  

研究計畫（共計19筆）
備註欄說明：「教師研究計畫管理系統轉入之計畫」（係指依「國立嘉義大學產學合作計畫實施要點」第3點規定，與政府機關、法人、公民營事業機構、民間團體、學術研究機構等合作辦理有關事項，以本校名義與合作機構辦理簽約，其經費撥入本校之產學合作計畫。)
序號學年度學期年度月份參與性質委辦單位計畫名稱開始日期結束日期經費備註欄
1114120258計畫主持人國家科學及技術委員會你會和我一樣嗎?從社會消費者觀點探討AI生成訊息對行銷溝通效果之影響2025/08/012026/07/31680,000教師研究計畫管理系統轉入之計畫
2113120248計畫主持人國家科學及技術委員會消費者直播購物、退貨與口碑意圖之探討:多因子實驗與大數據驗證之整合研究(2/2)2024/08/012025/07/31797,000教師研究計畫管理系統轉入之計畫
3112120238計畫主持人國家科學及技術委員會消費者直播購物、退貨與口碑意圖之探討:多因子實驗與大數據驗證之整合研究(1/2)2023/08/012024/07/31810,000教師研究計畫管理系統轉入之計畫
4111120228計畫主持人國家科學及技術委員會直播電商中消費者行為意圖之研究：購買與購後影響要素的整合觀點2022/08/012023/07/31600,000教師研究計畫管理系統轉入之計畫
5110120218計畫主持人國家科學及技術委員會用戶原生網路口碑之影響要素研究：大數據、評論者與消費者之整合觀點(2/2)2021/08/012022/07/31639,000教師研究計畫管理系統轉入之計畫
6109120208計畫主持人國家科學及技術委員會用戶原生網路口碑之影響要素研究：大數據、評論者與消費者之整合觀點(1/2)2020/08/012021/07/31700,000教師研究計畫管理系統轉入之計畫
7108120198國家科學及技術委員會消費者品牌社群媒體參與前因及品牌權益影響之整合研究(2/2)2019/08/012020/07/31699,000
8107120188國家科學及技術委員會消費者品牌社群媒體參與前因及品牌權益影響之整合研究(1/2)2018/08/012019/07/31688,000
9106120178國家科學及技術委員會網路與傳統媒體溝通效果之比較研究：消費者與社會心理學整合觀點(3/3)2017/08/012018/07/31650,000
10105120168國家科學及技術委員會網路與傳統媒體溝通效果之比較研究：消費者與社會心理學整合觀點(2/3)2016/08/012017/07/31702,000
11104120158國家科學及技術委員會網路與傳統媒體溝通效果之比較研究：消費者與社會心理學整合觀點(1/3)2015/08/012016/07/31707,000
12104120158國家科學及技術委員會網路與傳統媒體溝通效果之比較研究：消費者與社會心理學整合觀點2015/08/012018/07/312,059,000
13103120148國家科學及技術委員會溝通訊息策略對行動應用程式採用之影響：多觀點整合模型分析2014/08/012015/07/31590,000
14102120138國家科學及技術委員會網路品牌社群採用對顧客品牌權益影響之研究2013/08/012014/10/31493,000
15101120128國家科學及技術委員會網路社群使用者忠誠度與行銷運用之研究-社會交換理論、社會心理學與溝通理論之整合觀點2012/08/012013/07/31354,000
16100120118國家科學及技術委員會線上顧客忠誠建立之研究-社會網絡、社會責任與品牌形象之整合架構(3/3)2011/08/012012/09/30457,000
17099120108國家科學及技術委員會線上顧客忠誠建立之研究-社會網絡、社會責任與品牌形象之整合架構(2/3)2010/08/012012/09/30423,000
18098120098國家科學及技術委員會線上顧客忠誠建立之研究-社會網絡、社會責任與品牌形象之整合架構(1/3)2009/08/012012/09/30478,000
19098120098國家科學及技術委員會線上顧客忠誠建立之研究-社會網絡、社會責任與品牌形象之整合架構2009/08/012012/09/301,358,000

學術活動（共計24筆）
序號學年度學期年度月份活動分類活動名稱活動地點/期刊學報/比賽名稱
1108220207出席國際研討會The Impacts of Social Influence on Online Brand Community Participation,” 2020 AMS-WMCAustralia 
2108120201出席國際研討會2020 AMA Winter ConferenceSan Diego 
3108120198出席國際研討會2019 AMA Summer ConferenceChicago, USA 
4108120198出席國際研討會2019 AMA Summer Conference Chicago, USA. 
5106120178出席國際研討會2017 AMA Summer ConferenceSan Francisco, USA. 
6105220176出席國際研討會26th Annual Frontiers in Service ConferenceNew York City, USA  
7105120168出席國際研討會2016 AMA Summer Conference Atlanta, USA. 
8104220166出席國際研討會2016 AMA Summer ConferenceAtlanta, USA. 
9104220165出席國際研討會EMAC Conference Oslo, Norway 
10103220156出席國際研討會AP-ACR ConferenceHong-Kong 
11103120148出席國際研討會2014 AMA Summer ConferenceSan Francisco, USA. 
12101220136出席國際研討會 23th Annual Frontiers in Service ConferenceTaipei, Taiwan. 
13101120128出席國際研討會2012 AMA Summer Educators ConferenceChicago, IL. 
14101120128出席國際研討會2012 AMA Summer Educators ConferenceChicago, IL. 
15100220126出席國際研討會AIB 2009 Annual ConferenceSan Diego, USA. 
16100220126出席國際研討會22th Annual Frontiers in Service Conference Washington D.C., USA  
17099220116主編、副主編參與期刊編輯、審查、與期刊發展策略建議Internet Research 
18098120098出席國際研討會AMA 2009 Summer Educators’ Conference Chicago, USA. 
19096220082主編、副主編參與期刊編輯與審查 International Journal of Information and Decision Science 
20096120081出席國際研討會2008 AMS-CPM ConferenceNew Orleans, USA 
21095220077出席國際研討會2007 AMS World Marketing CongressItaly 
22095220077召集人或編輯委員參與期刊編輯與審查International Journal of Information Systems in the Service Sector  
23095220075出席國際研討會38th EMAC ConferenceIceland 
24094220066出席國際研討會15th Annual AMA Frontiers in Service ConferenceBrisbane, Australia.