研究成果列表
單位名稱行銷與觀光管理學系教師姓名曹勝雄
教師分級教授專兼任專任
在校狀態退休行政職務

期刊論文(共計151筆)
序號學年度學期年度月份作者題目通訊作者作者順位期刊名稱卷數頁數關鍵字
1073119851曾國雄、蔡文彩、周偉民、曹勝雄、劉志鴻台北市區建築物區位特性與房價關係之研究其他都市與計劃12 75-131  
2073119851曾國雄、蔡文彩、周偉民、曹勝雄、劉志鴻台北市松山地區都市化空間結構變遷之研究其他都市與計劃12 47-74  
3075119871曾國雄、曹勝雄公路貨物運輸能源需求預測之研究動態區域間產業關聯模型之應用第二順位能源季刊17 49-66  
4079119911曹勝雄、曾國雄ELECTRE多評準決策評估方法之應用比較-以停車場闢建優先順序之評估為例第一順位交通運輸14 1-15  
5079119911曹勝雄、許志義、曾國雄一種多目標規劃的新解:折衷規劃法與非劣解集合估計法之整合模式第一順位交大管理學報11 101-116  
6080119921曾國雄、曹勝雄、廖耀東台北市都會區土地使用型態與環境品質之研究第二順位都市與計劃19 33-52  
7080119921曾國雄、曹勝雄、廖耀東台北都會區環境品質指標之研究第一順位交通運輸14 119-143  
8080119921藍武王、曹勝雄小客車污染排放、油耗及劣化特性:單一迴歸與聯立迴歸之比較第二順位能源季刊22 25-38  
9081119931Gwo-Hshiung Tzeng and Sheng-Hshiung Tsaur Application of Multiple Criteria Decision Making to Old Vehicle Elimination第二順位Energy and Environment268-283  
10081119931曾國雄、曹勝雄連續性均衡網路設計問題求解之研究第二順位運輸計畫季刊22 167-188  
11082119941曾國雄、曹勝雄、李忠星休閒渡假中心成功經營要素之研究第二順位交大管理學報14 107-128  
12082119941Hsu, George J. Y., Gwo-Hshiung Tzeng and Sheng-Hshiung Tsaur ”A Multiobjective Algorithm Integrated of Compromise Programming and NISE Method,” in Multiple Criteria Decision Making: Expand and Enrich the Thinking and Application,第一順位Springer-Verlag Co. U.S.A.57-64  
13082119941Tzeng, Gwo-Hshiung and Sheng-Hshiung Tsaur The Multiple Criteria Evaluation of Grey Relation第二順位The Journal of Grey System87-108  
14082219947曾國雄、曹勝雄、李忠星休閒渡假中心消費者認知特性分析第二順位戶外遊憩研究1-22  
15083119951曹勝雄、陳嘉隆、王國欽旅行社組織氣候、工作壓力對員工離職傾向之影響研究第一順位觀光研究學報1-18  
16083119951李銘輝、曹勝雄、張德儀遊憩據點條件對遊憩需求之影響研究第二順位觀光研究學報25-39  
17083119951曹勝雄、黃明玉國際來華旅客市場潛力之研究-質化與量化多準則評估方法之應用第一順位戶外遊憩研究95-109  
18083119951曹勝雄、張德儀消費者選擇旅行社影響因素之研究第一順位觀光教育13 15-23  
19083119951曹勝雄、張德儀消費者選擇旅行社影響因素之研究 (續)第一順位觀光教育13 11-21  
20083119951Gwo-Hshiung Tzeng and Sheng-Hshiung Tsaur Energy Demand Forecast for Motor Forecast Freight Transportation in Taiwan: Application of a Dynamic Interregional Input-Output Model第二順位Journal of Applied Input-Output Analysis41-53  
21083119951Tsaur, Sheng-Hshiung and Gwo-Hshiung Tzeng Multi-Attribute Decision Making Analysis for Consumer Preference of Tourist Hotels第一順位Journal of Travel & Tourism Marketing55-69  
22083219957曹勝雄、張德儀消費者對旅行社選擇偏好之研究第一順位觀光研究學報53-75  
23084119961曹勝雄、江麗文、蔡倩雯計量經濟模式在國際觀光需求應用之研究第一順位戶外遊憩研究1-29  
24084119961曹勝雄、曾國雄、江勁毅傳統計量迴歸、模糊迴歸、GMDH、類神經網路四種方法在預測應用之比較-以國人赴港旅客需求之預測為例第一順位中國統計學報34 132-161  
25085119971曹勝雄、江麗君企業對獎勵旅遊需求之研究第一順位戶外遊憩研究63-83  
26085119971曹勝雄、曾國雄、張德儀旅行業組織購買選擇行為之研究-羅吉特模式之應用第一順位管理與系統127-146  
27085119971Tsaur, Sheng-Hshiung, Gwo-Hshiung Tzeng, and Gwo-Ching Wang Evaluating Tourist Risks from Fuzzy Perspectives第一順位 Annals of Tourism Research24 796-812  
28085119971Tzeng, Gwo-Hshiung and Sheng-Hshiung Tsaur Application of Multiple Criteria Decision Making for the Network Improvement Plan Model第二順位Journal of Advanced Transportation31 49-74  
29085219977曹勝雄、陳敦基、張德儀、蕭玉倩SAW與標準化對稱變動率法應用於觀光發展指標構建之比較第一順位觀光研究學報47-62  
30086119981王國欽、曹勝雄、江麗君、林若慧以模糊觀點評估業務員績效之研究第二順位東吳經濟商學學報20 47-69  
31086119981曹勝雄、吳正雄國際來華旅客對中華餐飲選擇偏好之研究第一順位戶外遊憩研究11 1-18  
32086119981曹勝雄消費者對旅遊產品風險知覺之探討第一順位台灣教育569 37-40  
330871199810曹勝雄、林慧玲旅行社業務員關係行銷之研究第一順位戶外遊憩研究11 1-16  
34087119991Tsaur, Sheng-Hshiung, Chin-I Chiang and Te-Yi ChangEvaluating the Operating Efficiency of International Tourist Hotels by Using Modified DEA Model第一順位Asia Pacific Journal of Tourism Research73-78  
35087119991Tsaur, Sheng-Hshiung, and Chien-Wen TsaiCost Structure for International Tourist Hotels in Taiwan第一順位Asia Pacific Journal of Tourism Research41-48  
36088120001曹勝雄、廖秀娟國際觀光旅館員工工作專業化認知與工作滿足關係之研究第一順位觀光研究學報1-20  
37088220004曹勝雄、蘇明芳、林若慧航空公司與旅行業間關係銷售行為之研究第一順位戶外遊憩研究13 23-43  
38088220004曹勝雄、張德儀、葉泰民台北市發展國際會議觀光潛力之研究第一順位觀光研究學報21-38  
39089120011曹勝雄、王麗娟旅遊產品知覺風險與降低風險策略之研究第一順位旅遊管理研究1-26  
40089120011曹勝雄、羅志成遊憩承載量決定之研究:模糊多目標規劃之應用第一順位觀光研究學報85-108  
41089120011Tsaur, Sheng-Hshiung The Operating Efficiency of International Tourist Hotels in Taiwan第一順位Asia Pacific Journal of Tourism Research 73-81  
42089220017曹勝雄、容繼業、劉麗雲專科餐旅教育三明治教學制度實施之認知研究第一順位高雄餐旅學報53-68  
43090120021Tsaur, Sheng-Hshiung, Te-Yi Chang* and Chang-Hua YanThe Evaluation of Airline Service Quality by Fuzzy MCDM第一順位Tourism Management23 107-115  
44090120021Tsaur, Sheng-Hshiung, Yi-Chang Chiu and Chung-Huei Huang Determinants of Guest Loyalty to International Tourist Hotels - A Neural Network Approach第一順位Tourism Management 23 397-405  
45090120021Tzeng, Gwo-Hshiung, Sheng-Hshiung Tsaur, Lai, Yiou-Dong and Serafim OpricovicMulticriteria Analysis of Environmental Quality in Taipei: Public References and Improvement Strategies第一順位Journal of Environmental Management65 109-120  
46090120021Tsaur, Sheng-Hshiung, Yi-Chang Chiu and Chung-Huei Huang Determinants of Guest Loyalty to International Tourist Hotels - A Neural Network Approach第一順位Tourism Management 23 397-405  
47090120021Tsaur, Sheng-Hshiung and Te-Yi The Evaluation of Airline Service Quality by Fuzzy MCDM第一順位ChangTourism Management 23 107-115  
48091220037曹勝雄、陳姿君、林若慧策略類型對旅行業間通路關係之影響第一順位戶外遊憩研究16 63-89  
49091220037曹勝雄、徐美婷主題旅遊者心理描述與選擇模式之研究第一順位旅遊管理研究23-41  
50092120041曹勝雄、陳彥伶、王志宏生態旅遊地乘載量指標及其應用第一順位旅遊管理研究1-16  
51092120041Tsaur, Sheng-Hshiung and Yi-Chun LinPromoting Service Quality in Tourist Hotels: The Role of HRM Practices and Service Behavior第一順位Tourism Management, Vol. 25, Iss. 4, pp. 471-481. 國科會計畫編號NSC90-2416-H-034-025 471-481  
52092120041Tsaur, Sheng-Hshiung, Hsin-Mei Chang and Cheng-Hsiung Wu Promoting Service Quality with Employee Empowerment in Tourist Hotels:The Role of Service Behavior 第一順位Asia Pacific Management Review435-461  
53092120041曹勝雄、陳彥伶、王志宏生態旅遊地乘載量指標及其應用第一順位旅遊管理研究1-16  
54093120051Tsaur, Sheng-Hshiung, Chin-Tsai Lin and Cheng-Hsiung Wu Cultural differences of service quality and behavioral intention in tourist hotels第一順位Journal of Hospitality & Leisure Marketing 13 41-63  
55093120051Tsaur, Sheng-Hshiung and Der-Huang Wu The Use of Stated Preference Model in Travel Itinerary Choice Behavior第一順位Journal of Travel & Tourism Marketing18 37-48  
56093120051Tsaur, Sheng-Hshiung, Chin-Tsai Lin and Cheng-Hsiung WuCultural Differences of Service Quality and Behavioral Intention in Tourist Hotels第一順位Journal of Hospitality & Leisure Marketing13 41-63  
57094120061Tsaur, Sheng-Hshiung, Chi-Yeh Yung and Jo-Hui LinThe Relational Behavior between Wholesale and Retail Travel Agencies: Evidence from Taiwan第一順位Journal of Hospitality & Tourism Research30 333-353  
58094120061Tsaur, Sheng-Hshiung, Ying-Wen Liang and Hsin-Yu HsiaoBusiness Environment, Operations Strategy and Performance in Travel Agencies: Evidence from Taiwan第一順位Tourism Analysis11 105-113  
59094120061Tsaur, Sheng-Hshiung, Yi-Ti Chiu and Chih-Hung Wang The Visitors Behavioral Consequences of Experiential Marketing: An Empirical Study on Taipei Zoo第一順位Journal of Travel & Tourism Marketing21 47-64 Experiential marketing, emotion, satisfaction, behavioral intention, visitor 
60095120068Tsaur, Sheng-Hshiung, Yu-Chiang Lin and Jo-Hui LinEvaluating Ecotourism Sustainability from the Integrated Perspective of Resource, Community and Tourism第一順位Tourism Management 27 640-653 ecotourism; stakeholder perspective; indicator  
61095120069曹勝雄、賴璟鋒、邱博賢國際觀光旅館市場區隔之研究:服務認知價值變數第一順位餐旅暨家政學刊309-328 認知價值、行為意圖、服務認知、市場區隔 
62095120071Wan, Chin-Sheng, Sheng-Hshiung Tsaur, Ya-Li Chiu and Wen-Bin ChiouIs the Advertising Effect of Virtual Experience Always Better or Contingent upon Different Travel Destination?第一順位Information Technology & Tourism45-54 Brochures; Comprehensive advertising effects; Natural parks and theme parks;Virtual experience 
630961200711Luoh, Hsiang-Fei and Sheng-Hshiung TsaurGender Stereotypes and Service Quality in Customer-Waitperson Encounters第二順位Total Quality Management & Business Excellence18 1035-1054 Gender stereotypes, perceptions of service quality, restaurant server 
64095220075曹勝雄、李淑如GPT服務品質構面與量表之建立--整合旅遊仲介與消費觀點第一順位休閒與遊憩研究15-40 團體套裝旅遊、服務品質量表、信度、效度 
65095220076Tsaur, Sheng-Hshiung and Chih-Hung WangThe Evaluation of Sustainable Tourism Development by AHP and Fuzzy Set Theory: An Empirical Study on the Green Island in Taiwan第一順位Asia Pacific Journal of Tourism Research12 127-145 sustainable tourism development, Delphi technique, Analytic HierarchyProcess, fuzzy set theory 
66096120079梁英文、曹勝雄認真性休閒與場所依戀之關係:遊憩專門化扮演的角色第二順位戶外遊憩研究20 1-24 認真性休閒,遊憩專門化,場所依戀 
67096120081洪維勵、曹勝雄、盧建成生態旅遊地社區環境監測架構與策略之探討第二順位休閒與遊憩研究71-101 生態旅遊、社區環境監測、架構、策略 
680971200810Tsaur, Sheng-Hshiung and Ying-Wen LiangSerious Leisure and Recreation Specialization第一順位Leisure Sciences30 325-341 birdwatchers; learning; recreation; Taiwan  
69097120088曹勝雄、許福松旅行業導入創新之動機與關鍵成功因素第一順位餐旅暨家政學刊115-137 動機、關鍵成功因素、創新、旅行業 
70097120089曹勝雄、王國欽、張德儀、王偉琴台灣觀光休閒相關學術單位著作表現之研究第一順位戶外遊憩研究21 81-99  
710981200910Wong Jehn-Yih, Sheng-Hshiung Tsaur and Chih-Hung Wang*Should a Lower-price Service Offer a Full-Satisfaction Guarantee第二順位Service Industries Journal29 1261–1272 service guarantee; price; pre-purchase evaluation 
72097220094曹勝雄、孫君儀建構地方依戀因果關係模式第一順位地理學報55 43-63 地方依附、活動涉入、忠誠度、負責任的環境行為 
73097220095Tsaur, Sheng-Hshiung and Chih-Hung WangTips Collecting Strategy, Service Guarantee, and Consumers’ Evaluation of GPT Product第一順位Journal of Travel Research47 523-534 tip-collection strategy; service guarantee; consumer evaluations; group package tours 
74098120098Chen, Li-Chan, Han-Jen Niu*, Chyan Yang, Yau-De Wang and Sheng-Hshiung TsaurDoes Job Standardization Decrease Organizational Citizenship Behavior其他Public Personnel Management38 39-49 Organizational citizenship behavior, job standardization, hospitality 
75098120098Physical Attractiveness Stereotypes and Service Quality in Customer-Server EncountersPhysical Attractiveness Stereotypes and Service Quality in Customer-Server Encounters第二順位Service Industries Journal29 1093-1104 physical attractiveness stereotypes; perceptions of service quality; server 
760991201010Tsaur, Sheng-Hshiung ,Chang-Hua Yen and Chia-Li ChenIndependent Tourist Knowledge and Skills第一順位Annals of Tourism Research37 1035-1054 independent travel, knowledge, conceptualization 
77098220107王國欽*、曹勝雄、葛麗芳、張有群、洪雅芳?岸十家SNS网站?容与?品置入分析-以旅游??為視?第二順位旅遊學刊25 40-46 社交網絡服務、旅遊產業、產品置入、網站營銷 
78099120111曹勝雄、林濰榕*冒險遊憩中的挑戰來源第一順位戶外遊憩研究24 57-82  
79099120111Tsaur, Sheng-Hshiung and Chang-Hua YenThe impact of travel product transaction types on customer relational benefits第一順位International Journal of Services Technology and Management15 53-68 travel products; transaction types; service technology; customer relational benefits 
801001201112Tsaur, Sheng-Hshiung and Chih-Hung WangPersonal Ties, Reciprocity, Competitive Intensity, and Performance of the Strategic Alliances in Taiwan’s Travel Industry第一順位Service Industries Journal31 911-928 horizontal strategic alliance; personal ties; competitive intensity; reciprocity; performance 
811001201112曹勝雄*、王志宏臺灣觀光、休閒與餐旅相關學術單位之著作表現與兩岸三地之比較第一順位人文與社會科學簡訊12 155-164  
821001201112張康聰、曹勝雄、林楨家*區域研究及地理學門國際期刊論文發表的幾個有趣現象第二順位人文與社會科學簡訊12 70-76  
83099220114Tsaur, Sheng-Hshiung ,Chang-Hua Yen* and Wan-Yu YangDo job characteristics lead to employee creativity in travel agencies第一順位 International Journal of Tourism Research13 191-204 job characteristics; employee creativity; travel agency; job type 
84099220114Luoh, Hsiang-Fei and Sheng-Hshiung Tsaur*Customers’ Perceptions of Service Quality: Do Servers’ Age Stereotypes Matter第二順位International Journal of Hospitality Management30 283-289 Age stereotypes; Perceptions of service quality; Server 
85100120118張康聰、曹勝雄*、黃鐘慶台灣觀光休閒領域學者在國際期刊發表之質量評析第二順位餐旅暨觀光學刊79-96  
86100120121Cheng, Tien-Ming and Sheng-Hshiung Tsaur* The relationship between serious leisure and recreation involvement: A case study of Taiwan’s surfing activities第二順位Leisure Studies31 53-68 serious leisure characteristics, recreation involvement, surfing activities 
87100120121Tsaur, Sheng-Hshiung, Ying-Wen Liang* and Wei-Rong LinConceptualization and Measurement of Recreationist-Environment Fit第一順位Journal of Leisure Research44 108-128 Complementary fit; supplementary fit; needs-supplies fit; requirements-abilities fit 
881011201210Tsaur, Sheng-Hshiung, Ying-Wen Liang* and Huei-Ju HsuA Multidimensional Measure of Work-Leisure Conflict第一順位Leisure Sciences34 395-416  
891011201212曹勝雄, 林濰榕遊憩者-遊憩環境契合度之前因與後果:以玉山登山者為例第一順位戶外遊憩研究25 79-98  
90100220123Tsaur, Sheng-Hshiung and Ya-Yun Tang*Job stress and well-being of female employees in hospitality: The role of regulatory leisure coping styles第一順位International Journal of Hospitality Management31 1038-1044 Job stress, Leisure coping, Regulatory leisure coping styles, Well-being 
911021201310Tsaur, Sheng-Hshiung, Wei-Rong Lin, and Jui Shiang Liu*Sources of challenge for adventure tourists: Scale development and validation第一順位Tourism Management38 85-93  
921021201312Sheng-Hshiung Tsaur, Wei-Shin TangThe burden of aesthetic labor on front-line employees in hospitality industry第一順位International Journal of Hospitality Management35 19-2 aesthetic labor  
93101220133曹勝雄、梁英文、許詔墉、林濰榕*休閒契合度假設模式之發展與實證第一順位大專體育學刊15 12-20  
94101220137Tsaur, Sheng-Hshiung, Chang-Hua Yen* and Shu-Ling HsiaoTranscendent Experience, Flow and Happiness for Mountain Climbers第一順位International Journal of Tourism Research15 360-374  
95102120141Hsiang-Fei Luoh, Sheng-Hshiung TsaurThe Effects of Age Stereotypes on Tour Leader Roles第一順位Journal of Travel Research53 111-123 Age Stereotypes  
961031201410Sheng-Hshiung Tsaur, Chung-Ching Huang, Hsiang-Fei LuohDo Travel Product Types Matter- Online Review Direction and Persuasiveness第一順位Journal of Travel and Tourism Marketing31 884-898  
971031201410Sheng-Hshiung Tsaur, Ying-Wen Liang, Szu-Chun Weng Recreationist- Environment Fit and Place Attachment第一順位Journal of Environmental Psychology40 421-429  
981031201410Luoh, Hsiang-Fei, Sheng-Hshiung Tsaur* and Ya-Yun TangEmpowering Employees: Job Standardization and Innovative Behavior第一順位International Journal of Contemporary Hospitality Management26 1100-1117  
991031201412Sheng-Hshiung Tsaur and Wei-Rong Lin*, “Hassles of tour leaders: An exploratory study第一順位Tourism Management45 28-38  
100102220144Tsaur, Sheng-Hshiung, Chih-Hung Wang, Chang-Hua Yen* and Yi-Chun LiuJob standardization and service quality: The mediating role of prosocial service behaviors第一順位International Journal of Hospitality Management40 130-138 Job standardization  
101102220146Liu, Jui Shiang and Sheng-Hshiung Tsaur*We Are in the Same Boat: Tourist Citizenship Behaviors第二順位Tourism Management42 88-100 Tourist Citizenship Behaviors 
102103120148Tsaur, Sheng-Hshiung* and Wei-Rong LinSelection criteria of an overseas travel intermediary for group package tours: Application of fuzzy AHP第一順位Journal of Hospitality and Tourism Research38 283-303 group package tours 
103103120149Tsaur, Sheng-Hshiung, Der-Huang Wu, Chang-Hua Yen, and Ming-Hsiu WuPromoting Relationship Marketing Outcomes of Tour Leaders Blog- The Role of Charisma第一順位International Journal of Tourism Research16 417-428  
104103220156Sheng-Hshiung Tsaur, Wei-Rong Lin, Tien-Ming ChengToward a Structural Model of Challenge Experience in Adventure Recreation第一順位Journal of Leisure Research47 322-336 National Recreation and Park Association  
105103220156曹勝雄, 古璧慎遊憩者-遊憩環境契合度、情境涉入與心流之關係第一順位體育學報 48 205-220  
106103220156鄭天明, 曹勝雄, 陳美存認真性休閒與心流體驗之關係:情境涉入的角色第二順位戶外遊憩研究28 51-74  
107104120159Tsaur, Sheng-Hshiung, Hsiang-Fei Luoh and Shao-Syun SyuePositive Emotions and Behavioral Intentions of Customers in Full-Service Restaurants: Does Aesthetic Labor Matter第一順位International Journal of Hospitality Management51 115-126  
1081051201610Ya-Yun Tang, Sheng-Hshiung TsaurSupportive climate and service oriented organizational citizenship behavior in hospitality: The role of group affective tone第二順位International Journal of Contemporary Hospitality Management28 2331-2349  
1091051201610Ying-Wen Liang, Chih-Hung Wang, Sheng-Hshiung Tsaur, Chang-Hua Yen, Jin- Hua TuMega-event and Urban Sustainable Development 第三順位International Journal of Event and Festival Management152-171  Urban sustainability, Triple bottom line, Taipei, Mega-event sustainability, Resident perceptions 
1101051201612Sheng-Hshiung Tsaur, Chang-Hua Yen, Yu-Ting YanDestination brand identity: scale development and validation 第一順位Asia Pacific Journal of Tourism Research,21 1310-1323  
111104220164Sheng-Hshiung Tsaur, Chung-Ching Huang Working holiday tourist learning- Scale development and validation第一順位Journal of Travel and Tourism Marketing33 535-550 Tourist learning, scale development, in-depth interview, content analysis 
112104220164Sheng-Hshiung Tsaur, Hsiang-Fei Luoh, Pi-Shen KuProblem-Focused or Emotion-Focused: Which Coping Strategy has a Better Effect on Perceived Career Barriers and Choice Goals 第一順位Asia Pacific Journal of Tourism Research21 425–442 career barrier, choice goal, coping strategy, problem-focused coping, emotionfocused coping 
113104220166曹勝雄、戴友榆如何從事一趟低碳旅遊?低碳旅遊量表之發展與驗證第一順位戶外遊憩研究29 27-53  
114104220167Chiu-Ying Kao, Sheng-Hshiung Tsaur, Tsung-Chiung(Emily) WuOrganizational Culture on Customer Delight in the Hospitality Industry第二順位International Journal of Hospitality Management56 98-108  
115105120169曹勝雄, 黃文雄社會支持對遊憩專門化與場所依戀關係之調節效果第一順位大專體育學刊18 147-162  
1161061201711Sheng-Hshiung Tsaur, Chang-Hua Yen, Pi-Shen Ku An evaluation framework of sustainable operation for leisure farms第一順位Leisure Studies36 739-751  
117105220174Sheng-Hshiung Tsaur, Hsiu-Yu TengExploring tour guiding styles:The perspective of tour leader roles第一順位 Tourism Management59 438-448  
118105220175Sheng-Hshiung Tsaur, Chung-Ching Huang, Tsung-Hung LEEA Multidimensional Scale of Activity Attachment for Leisure Tourists第一順位Asia Pacific Journal of Tourism Research22 200-212  
119105220175Sheng-Hshiung Tsaur, Chang-Hua Yen, Ying-Wen Liang, Chih-Hung Wang, Jin- Hua TuEvaluation of the 2010 Taipei International Flora Exposition from the perceptions of host-city residents: a new framework for mega-event legacies measurement 第一順位Leisure Studies36 65-88  
120105220177Sheng-Hshiung Tsaur, Chih-Hung Wang, Chang-Hua Yen, Hsueh-Hung LiuRelationship between the Arrangement of Shopping Activities and Consumer Prepurchase Perceptions of Group Package Tours 第一順位Asia Pacific Journal of Tourism Research22 758-770  
1211071201812Sheng-Hshiung Tsaur, Chang-Hua Yen, Hsiu-Yu TengTourist Resident Conflict: A Scale Development and Empirical Study第一順位Journal of Destination Marketing and Management10 152-163  
1221071201812Sheng-Hshiung Tsaur, Chang-Hua Yen, Hsiu-Yu TengTourist- Resident Conflict: A Scale Development and Empirical Study第一順位Journal of Destination Marketing and Management10 152-163  
1231071201812Chang-Hua Yen, Sheng-Hshiung Tsaur, Cheng-Hsien Tsai Tour leaders job crafting- Scale development第二順位Tourism Management69 52-61  
1241071201812Sheng-Hshiung Tsaur, Chang-Hua YenWork-leisure conflict and its consequences- Do generational differences matter第一順位Tourism Management69 121-131  
125106220185Sheng-Hshiung Tsaur, You-Yu Dai, Jui-Shiang Liu SOCO’s impact on service outcomes of tour guides: The moderating effect of customers’ shopping orientation第一順位Current Issues in Tourism21 917-933  
126106220187Sheng-Hshiung Tsaur, Chung-Ching HuangSerious Tourists or Casual Tourists- Development and Validation of a Scale to Measure Tourists’ Serious/Casual Participation第一順位Current Issues in Tourism (Published online: 09 Jul 2018) 
127107120189Sheng-Hshiung Tsaur, Yao-Chin Wang, Chyong-Ru Liu, Wen-Shiung HuangFestival attachment: Antecedents and effects on place attachment and place loyalty第一順位International Journal of Event and Festival Management 
128107120191Sheng-Hshiung Tsaur, Chang-Hua Yen Service redundancy in fine dining: evidence from Taiwan第一順位International Journal of Contemporary Hospitality Management31 830-854  
129107120191Kang-Tsung Chang, Chung-Ching Huang, Sheng-Hshiung Tsaur Tourist Geographic Literacy and Its Consequences第三順位Tourism Management Perspectives29 131-140  
130107120191Sheng-Hshiung Tsaur, Pi-Shen Ku The effect of tour leaders’ emotional intelligence on tourists’ consequences 第一順位Journal of Travel Research58 63-76  
131107220194Fu-Sung Hsu, Yuan-An Liu, Sheng-Hshiung TsaurThe impact of workplace bullying on employee well-being in hospitality- Do organizational justice and workplace friendship matter第三順位International Journal of Contemporary Hospitality Management31 1702-1719  
132107220194Sheng-Hshiung Tsaur, Tien-Ming Cheng, Ci-Yao HongExploring Tour Member Misbehavior in Group Package Tours第一順位Tourism Management71 34-43  
133107220194Sheng-Hshiung Tsaur, Jin-Hua TuCultural competence for tour leaders: Scale development and validation第一順位Tourism Management71 9-17  
134108120198Sheng-Hshiung Tsaur, Fu-Sung Hsu, Hsin Lin Workplace fun and work engagement in tourism and hospitality: The role of psychological capital 第一順位International Journal of Hospitality Management81 131-140  
135108120201Sheng-Hshiung Tsaur, Chung-Ching Huang Serious tourists or casual tourists- Development and validation of a scale to measure tourists’ serious/casual participation 第一順位Current Issues in Tourism 23 217-232  
136108120201Sheng-Hshiung Tsaur, Chung-Ching Huang Serious Tourists or Casual Tourists- Development and Validation of a Scale to Measure Tourists’ Serious/Casual Participation第一順位Current Issues in Tourism 23 217-232  
1371091202010Chiu-Ying Kao, Sheng-Hshiung Tsaur, Chung-Ching HuangThe Scale Development of Organizational Culture on Customer Delight第二順位International Journal Contemporary of Hospitality Management32 3067-3090  
1381091202011Sheng-Hshiung Tsaur, Pei-Chun LoMeasuring Memorable Dining Experiences and Related Emotions in Fine Dining Restaurants第一順位Journal of Hospitality Marketing and Management29 887-910  
1391091202012Sheng-Hshiung Tsaur, Hsi-Ying HsiehThe Influence of Aesthetic Labor Burden on Work Engagement in Hospitality Industries: The Moderating Roles of Employee Attributes第一順位Journal of Hospitality and Tourism Management45 90-98  
140108220203Chang, Shu-Yun, Sheng-Hshiung Tsaur, Chang-Hua Yen*and Hong-Ru LaiTour member fit and tour member–leader fit on group package tours: Influences on tourists’ positive emotions, rapport, and satisfaction第二順位Journal of Hospitality and Tourism Management42 235-243  
141108220204Sheng-Hshiung Tsaur, Yu-Ling Liao, Chin-Fa Tsai Analyzing the important implications of tourism marketing slogans and logos in Asia Pacific nations 第一順位Asia Pacific Journal of Tourism Research 25 355-368  
142108220206Sheng-Hshiung Tsaur, Fu-Sung Hsu, Li-Hua KungHassles of Air Crew: An Exploratory Study第一順位Journal of Air Transport Management85 101812  
143109120209Sheng-Hshiung Tsaur, Wei-Rong Lin, Chang-Hua YenPlace- and activity-related antecedents of challenge perception in adventure tourism第一順位Journal of outdoor recreation and tourism31 100318  
144109120209Hsiang-Fei Luoh, Sheng-Hshiung Tsaur, Pei-Chun LoCooking for Fun- The Sources of Fun in Cooking Learning Tourism第二順位Journal of Destination Marketing and Management17 100442  
145109120211Fan, Daisy X. F., Sheng-Hshiung Tsaur, Jo-Hui Lin, Te-Yi Chang and Yun-Ru Tsai*Tourist cultural competence: A multidimensional measurement and its impact on tourist active participation and memorable cultural experiences第二順位Journal of Travel Research 
1461101202110Sheng-Hshiung Tsaur, Chang-Hua Yen* ,Yuan-Tai Chen Can leisure crafting enhance leisure engagement- The role of time structure and leisure type第一順位Leisure Studies40 747-763  
147109220214Lin, Jo-Hui, Daisy X.F. Fan, Sheng-Hshiung Tsaur, Yun-Ru Tsai* Tourists’ cultural competence: A cosmopolitan perspective among Asian tourists第三順位Tourism management83 104207  
148109220216Yen, Chang-Hua, Sheng-Hshiung Tsaur* ,Cheng-Hsien Tsai Destination safety climate: Scale development and validation第二順位Journal of travel and tourism marketing38 303-315  
149110120219Sheng-Hshiung Tsaur, Tsung-Lin Yang, Cheng-Hsien TsaiTour leader likeability and tourist citizenship behaviours: mediating effect of perceived value第一順位Current Issues in Tourism24 2628-2642  
150110120219曹勝雄, 張金明以跨層級分析探討智慧領團 App 對帶團的影響第一順位觀光休閒學報27 137-166  
151110120219曹勝雄, 顏昌華, 林瑩萱探索認真性休閒者之雕琢行為第一順位戶外遊憩研究34 83-108  

會議論文(共計73筆)
序號學年度學期年度月份作者題目通訊作者作者順位發表性質會議論文集或研討會名稱地點
10941200511曹勝雄生態旅遊之永續評量與發展策略--總計畫暨子計畫一:生態旅遊容量之評估與管制策略(Ⅱ)第一順位口頭發表 93年度國科會永續會永續發展研究成果發表暨研討會  
20941200511曹勝雄GPT服務品質構面與量表之建立--整合旅遊中介之控制與消費觀點第一順位口頭發表 國科會93學年度管理二學門專題研究計畫成果發表會  
30941200511駱香妃、曹勝雄Gender Streotype and Service Quality in Customer-waitperson Encounters第二順位口頭發表 2005中華民國商業流通研討會論文集 國立高雄第一科技大學 
4093220055曹勝雄、賴璟鋒以服務認知價值區隔國際觀光旅館市場之研究第一順位口頭發表 2005中華觀光管理學會研討會論文集  
5093220055曹勝雄、涂金花領隊服務保證可提升GPT 產品之購買意願?第一順位口頭發表 2005中華觀光管理學會研討會論文集  
6093220057Lee Wen-Hwa, Chih-Hung Wang and Sheng-Hshiung TsaurThe Effects of Partner Characteristics on the Performance of Strategic Alliances between Travel Agencies第三順位口頭發表 The 11th Annual Conference of Asia Pacific Tourism Association Goyang, Korea 
7093220057Luoh Hsiang-Fei and Sheng-Hshiung TsaurPhysical Attractiveness Stereotypes and Service Quality in Customer-Attendant Encounters第二順位口頭發表 The 11th Annual Conference of Asia Pacific Tourism Association Goyang, Korea 
8094120061曹勝雄、劉羿均觀光產業員工工作標準化與服務品質關係之研究--服務行為之中介角色第一順位口頭發表 2006中華觀光管理學會與台灣休閒遊憩學會聯合學術研討會  
9094120061曹勝雄、楊琬渝旅行業從業人員工作特性與員工創造力關係之研究第一順位口頭發表 2006中華觀光管理學會與台灣休閒遊憩學會聯合學術研討會  
100951200611曹勝雄、許石龍日本旅遊市場推廣效益之評估第一順位口頭發表 2006休閒遊憩永續發展學術研討會--綠色產業發展與城鄉風貌型塑  
11094220063Tsaur, Sheng-Hshiung and Ying-Wen LiangIs Serious Leisure a Predictor of Place Attachment?第一順位口頭發表 The 8th International Conference on Multinational Enterprise Taipei, Taiwan 
12094220066Tsaur, Sheng-Hshiung and Chun-Yi SunA Model of the Antecedents and Consequences of Place Attachment第一順位口頭發表 Tourism in Asia: New Trends, New Perspectives Leeds Metropolitan University, UK 
13094220067Liang, Ying-Wen and Sheng-Hshiung TsaurThe Linking Between Serious Leisure and Place Attachment: The Role of Recreation Specialization第二順位口頭發表 The 12th APTA & 4th APacCHRIE 2006 International Joint Conference Hualien, Taiwan 
14095220076Tsaur, Sheng-Hshiung and Hsin-Yi LeeThe Conceptualization of Recreationist-Activiy Fit第一順位口頭發表 5th Bi-Annual Symposium of the International Society of Culture, Tourism, and Hospitality Research Charleston, South Carolina, USA 
15095220077Lin Wei-Rung and Sheng-Hshiung TsaurConceptualization of Perceived Challenge in Leisure Activity第二順位書面發表 Leisure Studies Association Conference 2007 University of Brighton, Eastbourne UK 
16095220077Lin Jo-Hui, Huei-Ju Hsu, and Sheng-Hshiung TsaurConceptualization of Work-leisure Conflict第三順位口頭發表 Leisure Studies Association Conference 2007 University of Brighton, Eastbourne UK 
17095220077Tsaur, Sheng-Hshiung and Chin-Lu LaiDoes Customer Participation in Help to Improve Farm Satisfaction?Psychological Implication of Self-Serving Bias第一順位口頭發表 The 13th APTA & 5th APacCHRIE 2007 International Joint Conference Beijing, China 
18095220077Tsaur, Sheng-Hshiung and Chun-Yi SunThe Consequences of Place Attachment第一順位口頭發表 The 13th APTA & 5th APacCHRIE 2007 International joint conference Beijing, China 
19095220077孫君儀、曹勝雄地方依戀因果關係模式之建構--以陽明山國家公園為例第二順位口頭發表 海峽兩岸觀光休閒類研究生研討會  
20095220077林哲慧、曹勝雄、王靖潔台灣歷史古道保存之願付價值--以草嶺古道為例第二順位口頭發表 海峽兩岸觀光休閒類研究生研討會  
21096120081Tsaur, Sheng-Hshiung and Wei-Rong LinAdventure Recreation Challenge: Conceptualization and Measurement第一順位口頭發表 The 14th Annual Conference of Asia Pacific Tourism Association Bangkok, Thailand 
22096220085曹勝雄、吳東穎沉溺性工作狂特質與幸福感關係:驗證休閒調適信念之角色第一順位口頭發表 第八屆觀光休閒暨餐旅產業永續經營研討會論文集  
23096220086曹勝雄、古璧慎青少年身體意象與休閒自我效能之關係第一順位口頭發表 旅遊、休閒、健康新趨勢學術研討會  
24096220087Tsaur, Sheng-Hshiung and Chien-Tzu Yang .The Relationship Between Job Standardization and Employee Creativity In International Tourist Hotels第一順位書面發表 The 14th Annual Conference of Asia Pacific Tourism Association Bangkok, Thailand 
25096220087Tsaur, Sheng-Hshiung and Fu-Sung HsuKey Success Factors for Innovation in the Travel Agencies: An Exploratory Study第一順位口頭發表 The 14th Annual Conference of Asia Pacific Tourism Association Bangkok, Thailand 
26097120089曹勝雄、張德儀、蔡沛旻、林濰榕 遊憩者與遊憩環境契合度:概念化與衡量第一順位口頭發表 第10 屆休閒、遊憩、觀光學術研討會暨國際論壇  
27097220097Tsaur, Sheng-Hshiung and Szu-Chun WengThe Relationships among Recreationist-Environment Fit, Recreation Satisfaction and Place Attachment第一順位書面發表 The 15th Annual Conference of Asia Pacific Tourism Association Incheon, Korea 
28097220097Tsaur, Sheng-Hshiung, Der-Huang Wu and Ming-Hsiu WuBlog Relationship Marketing for Tour Leaders第一順位書面發表 The 15th Annual Conference of Asia Pacific Tourism Association  Incheon, Korea 
290991201012Tsaur, Sheng-Hshiung and Liu, Jui-ShiangThe conceptualization of group package tour member organization citizenship behaviors第一順位口頭發表 Academy of World Business, Marketing and Management Development 2010 Conference Oulu, Finland 
30098220106曹勝雄,林濰榕,湯雅云餐旅業女性員工的工作壓力與幸福感:調整的休閒調適之干擾角色第一順位口頭發表 2010中華觀光管理學會學術研討會  
31098220106曹勝雄、駱香妃、古璧慎觀光餐旅大學生職涯阻礙與目標選擇之關係:自我效能之調節角色第一順位口頭發表 2010中華觀光管理學會學術研討會  
32098220107Tsaur, Sheng-Hshiung and Wei-Rong Lin The Sources of Challenge in Adventure Recreation: Construct Development and Measurement第一順位口頭發表 2010 Asia Pacific Forum in Graduate Students′ Research in Tourism  Beppu, Japan 
33098220107Tsaur, Sheng-Hshiung and Yi-Ting WangConceptualization for Fit of Tour Leader and Group Member – Customer Aspect第一順位口頭發表 2010 Asia Pacific Forum in Graduate Students′ Research in Tourism Beppu, Japan 
34098220107Tsaur, Sheng-Hshiung and Yu-Ting YanDestination Branding Identity - Construct Development and Measurement第一順位口頭發表 2010 Asia Pacific Forum in Graduate Students′ Research in Tourism Beppu, Japan 
35098220107曹勝雄、王怡婷GPT領隊-團員間契合度之概念化: 從領隊觀點第一順位口頭發表 2010海峽兩岸旅遊觀光研討會 中國,廈門 
36098220107曹勝雄、戴友榆、蕭雯馨領隊SOCO與服務結果-兼論團員購物導向之調節效果第一順位口頭發表 2010海峽兩岸旅遊觀光研討會 中國,廈門 
37098220107曹勝雄、古璧慎青少年身體意象、休閒自我效能與休閒阻礙之關係第一順位口頭發表 2010海峽兩岸旅遊觀光研討會 中國,廈門 
38099120109曹勝雄,林濰榕遊憩挑戰知覺的場所形成因子與其後果之研究第一順位口頭發表 第十二屆休閒、遊憩、觀光學術研討會暨國際論壇 雲林:虎尾科技大學 
39099120109李宗鴻、曹勝雄、黃鐘慶休閒活動依附概念化與衡量之研究第二順位口頭發表 第十二屆休閒、遊憩、觀光學術研討會暨國際論壇 雲林:虎尾科技大學 
40099120109Tsaur, Sheng-Hshiung, Hsiang-Fei Luoh and Shu-Ju LeeTourists’ Perceptions of Role Play: Do Tour Leader’s Gender and Age Stereotypes Matter?第一順位書面發表 2010 Global Marketing Conference Tokyo, Japan 
411001201112Tsaur, Sheng-Hshiung and Chih-Hung WangEffects of tip-collection strategies and service guarantee on the service providers: Evidence from tour leaders in Taiwan第一順位口頭發表 World Research Summit for Tourism and Hospitality  
42099220116Tsaur, Sheng-Hshiung and Wei-Rong LinSelection of an overseas travel intermediary for GPT: Application of fuzzy AHP第一順位口頭發表 The 9th Asia-Pacific CHRIE (APac-CHRIE) Conference  
43099220117Tsaur, Sheng-Hshiung, Hsiang-Fei Luoh and Pi-Shen KuRelationship between career barriers and choice goals of Tourism and Hospitality college students: Moderating effect of coping strategies第一順位口頭發表 The 17th Annual Conference of Asia Pacific Tourism Association  
44099220117Tsaur, Sheng-Hshiung and Chung-Ching HuangExploring the learning of working holiday travelers: A qualitative approach第一順位口頭發表 The 17th Annual Conference of Asia Pacific Tourism Association  
45099220117Tsaur, Sheng-Hshiung and Wei-Shin Tang The burdens of aesthetic labor on first-line employees in hospitality industry第一順位書面發表 The 17th Annual Conference of Asia Pacific Tourism Association  
46100120118曹勝雄、唐維欣觀光旅館與航空公司第一線員工美學勞務負擔之探索性研究第一順位口頭發表 2011餐旅管理暨產業發展國際學術研討會  
47100220126Tsaur, Sheng-Hshiung, Meng-Yi Lin and Cheng-Ming LiaoThe Effects of Service Clues on Experience Value and Customer Satisfaction in Restaurants -The Moderating Effect of Restaurant Type第一順位口頭發表 18th Asia Pacific Tourism Association Annual Conference Taipei, Taiwan 
48100220126Tsaur, Sheng-Hshiung and Chih-An ChenSOCO’s Impact on Customer Outcomes for Tour Leader第一順位口頭發表 18th Asia Pacific Tourism Association Annual Conference Taipei, Taiwan 
49101120128曹勝雄、黃瑋琪台灣觀光產業執行美學勞務之研究第一順位書面發表 2012海峽兩岸旅遊觀光研討會  
50101120128曹勝雄、陳致安、戴友榆領隊顧客導向與銷售導向對顧客結果之影響:兼論團型屬性之干擾第一順位書面發表 2012海峽兩岸旅遊觀光研討會  
51101220137Tsaur, Sheng-Hshiung and Wei-Hsin TangMeasurement Scale for Burden of Aesthetic Labor In Hospitality Industry第一順位口頭發表 19th Asia Pacific Tourism Association Annual Conference Bangkok, Thailand 
52101220137Tsaur,Sheng-Hshiung, Kanyarat Saenchan, and Wongladda WeerapaiboonThe Comparison of Travel Motivations for International Youth Independent Travelers to Taiwan and Thailand第一順位口頭發表 19th Asia Pacific Tourism Association Annual Conference Bangkok, Thailand 
53101220137Yen, Chang-Hua, Sheng-Hshiung Tsaur and Hsiu-Yu TengThe Effects of Job Crafting on Tour Leaders’ Job Outcomes第二順位口頭發表  19th Asia Pacific Tourism Association Annual Conference 2013 Bangkok, Thailand 
54102220145Wen-Shiung Huang, Sheng-Hshiung Tsaur The moderating role of environmental challenge on the relationship between specialization toward place attachment第一順位口頭發表 2014 Asia Pacific Forum in Graduate Students Research in Tourism  
55102220147Tsaur, Sheng-Hshiung and Jin-Hua Tu An exploratory study of service sabotage of tour leaders第一順位書面發表 2014 TOSOK (The Tourism Sciences Society of Korea) International Tourism Conference  
56102220147Chang-Hua Yen, Sheng-Hshiung Tsaur, Hsiu-Yu Teng Travel brand attachment, perceived value and behavioral intentions 第二順位書面發表 2014 TOSOK (The Tourism Sciences Society of Korea) International Tourism Conference  
57102220147Sheng-Hshiung Tsaur, Tien-Ming Cheng, Ci-Yao HongExploring tour members’ misbehavior in group package tour 第一順位口頭發表 2014 (The Tourism Sciences Society of Korea) International Tourism Conference  
58102220147Sheng-Hshiung Tsaur, Shu-Yun Chang, Hung-Ru Lai The impact of tour guide-tour member’s fit and tour member’s fit on tour outcomes第一順位口頭發表 2014 TOSOK (The Tourism Sciences Society of Korea) International Tourism Conference  
59102220147Wei-Hsin Tang, Sheng-Hshiung TsaurDevelopment and validation of the hospitality aesthetic labor scale第二順位口頭發表 International Conference on Tourism and Development Growth and Diversity  
60102220147Sheng-Hshiung Tsaur, Jen-Shiuan Ou, Wongladda WeerapaiboonUtilization of Aesthetic Labor for Tourist Hotel Industry第一順位口頭發表 International Conference on Tourism and Development Growth and Diversity  
61103220156Sheng-Hshiung Tsaur and Hui-Hsuan YenBody image and constraints on active leisure among Taiwanese female adolescents:The role of leisure self-efficacy第一順位口頭發表 AHTMM (5th Advances in Hospitality and Tourism Marketing and Management conference  
62103220156Tsaur, Sheng-Hshiung and Jin-Hua Tu Work-leisure conflict and leisure outcomes: the role of free time management第一順位口頭發表 AHTMM (5th Advances in Hospitality and Tourism Marketing and Management conference  
63103220156Sheng-Hshiung Tsaur, Wongladda WeerapaiboonPride in the Airline Industry: Flight Attendants’ Viewpoints第一順位口頭發表 2015 APacCHRIE/APF Conference in Auckland  
64104220166Chang-Hu Yen, Sheng-Hshiung Tsaur, Chih-Hung Wang and Li-Chi HsuTourist-Resident Conflict: A Scale Development 第二順位口頭發表 22th Asia Pacific Tourism Association Annual Conference   
65104220166Sheng-Hshiung Tsaur, Chang-Hu Yen and Cheng-Hsien TsaiExploring Tour Leaders’ Job Crafting第一順位口頭發表 22th Asia Pacific Tourism Association Annual Conference 2016   
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專書著作(共計4筆)
序號學年度學期年度月份作者書名出版社國際標準書號
1088119998黃深勳、曹勝雄、王昭正、陳建和、許雅智觀光行銷學國立空中大學 
2089120011曹勝雄觀光行銷學揚智圖書公司 
3091120031曹勝雄、容繼業、鈕先鉞,林連聰旅運經營學國立空中大學 
4097120088 曹勝雄、紐先鉞、容繼業、林連聰旅行業經營管理前程文化9789867239631 

研究計畫(共計43筆)
備註欄說明:「教師研究計畫管理系統轉入之計畫」(係指依「國立嘉義大學產學合作計畫實施要點」第3點規定,與政府機關、法人、公民營事業機構、民間團體、學術研究機構等合作辦理有關事項,以本校名義與合作機構辦理簽約,其經費撥入本校之產學合作計畫。)
序號學年度學期年度月份參與性質委辦單位計畫名稱開始日期結束日期經費備註欄
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211031201408計畫主持人國家科學及技術委員會休閒導向理論之建構:構念發展與因果關係之實證2014/08/012015/07/31922000
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