◎系所教育目標：
本組主要在於培養學生人文素養與國際視野、優秀英(外)語溝通能力以及商務溝通及翻譯等專業知能，並兼顧語言文教相關素養。 |
| ◎核心能力 | 關聯性 |
| 1.一般英語及專業英語之能力 | 5 關聯性最強 |
| 2.基本語言學知識 | 5 關聯性最強 |
| 3.基本英美文學素養 | 5 關聯性最強 |
| 4.翻譯或商務溝通之能力 | 5 關聯性最強 |
| 5.基本第二外語能力 | 3 關聯性中等 |
| 6.跨文化溝通知能 | 5 關聯性最強 |
◎本學科內容概述：
本課程旨在訓練學生以創造性思維，跳脫傳統學術寫作的思考方法，學習各類文案文學寫作，以求應用於不斷創新的未來世界。內容從文字文句的修養，修辭的精進，一步步學習文章的架構形成，文案的目地，寫作的動機等等，深化學習者的寫作能力，最後不只希望學生能寫出佳文，也能知道文字溝通的最終極目地:表意表情並能通達人心。 |
◎本學科教學內容大綱：
本課程會從基礎的文字文句的創新開始，進而學習日常的文稿寫作，如實務性的行銷文案，廣告文稿撰寫等等，盼能走出學術，進入實際生活的創意文案演練。 |
◎本學科學習目標：
Is it possible that young people can incorporate the professional knowledge/skills they acquire at college with their hobbies, creativity and power of storytelling (narrative) to start their own business, or to promote their proposals, or even to have slash jobs? This project-oriented course aims to train students to apply what they have learned from literature/culture/music/art related courses and to create narrative/script for any industry—including food, staples, creative souvenirs, films, advertisement (commercial included), animated movies, cartoon, story-telling (picture books included), tourism, publishing, book promotion, etc. No textbook is chosen for the class, but the instructor will provide samples which demonstrate how literary works--both English and Chinese—and personal hobbies are appropriated with innovative ideas for (re)creation and become hits in cultural creativity industry. Students have to propose their projects either by individuals or teams and work out with "products" by the end of the semester. Besides, students need to create English (or bilingual) narrative (i.e., story) for promoting their “products.” Regular meetings will be set for individuals/groups to discuss their proposals/ideas with the instructor. Presentations of their creative products will be made in the last week for final elevation. Non-English majors are also welcome to organize interdisciplinary teams for their creative works/products. |
| ◎教學進度： |
| 週次 | 主題 | 教學內容 | 教學方法 |
01
| Orientation | Introduction to the course. | 講授。 |
02
| Introduction to and discussion of Sample 1 "Castle in the Sky" by the famous Japanese animated movie artist Hayao Miyazaki (宮崎駿) | A comparative study of Jonathan Swift's "Laputa" of Galliver Travels and Hayao Miyazaki's appropriation and re-creation of "Laputa" with the animated movie "Castle in the Sky". | 講授、討論。 |
03
| ditto | ditto | 講授。 |
04
| ditto | ditto Video clip of "Castle in the Sky" | 講授、討論。 |
05
| Samples of students' creative works. | Demonstration of excellent creative products made by students in previous class. | 講授、討論。 |
06
| Students' Proposals of their projects. | Discussion of the feasibility of students' proposals. | 講授、討論。 |
07
| Regular meeting and discussion | Meeting to discuss students' proposals and providing suggestions. | 操作/實作、討論。 |
08
| ditto | ditto | 操作/實作、討論。 |
09
| ditto | ditto | 操作/實作、討論。 |
10
| ditto | ditto | 操作/實作、討論。 |
11
| ditto | ditto | 操作/實作、討論。 |
12
| ditto | ditto | 操作/實作、討論。 |
13
| ditto | ditto | 操作/實作。 |
14
| Presentations | Presentations of students' creative products or projects. Plus, instructor's comments and suggestions for refining projects/products. | 操作/實作、口頭報告、討論。 |
15
| ditto | ditto | 操作/實作、口頭報告、討論。 |
16
| Final presentations | Presentations of students' refined products and narrative for the brand/product/proposal. | 操作/實作、口頭報告、討論。 |
17
| ditto | ditto | 口頭報告、討論。 |
18
| ditto | ditto | 口頭報告、討論。 |
◎課程要求：
1. Absence without official leave not accepted.
2. Active participation in discussion.
3. Participation, presentations, individual or group projects and creative products for key factors for final evaluation. |
◎成績考核
課堂參與討論20%
口頭報告20%
操作/實作60%
補充說明：Nil |
◎參考書目與學習資源
Selective teaching materials provided by the instructor. |
| ◎教材講義 請改以帳號登入校務系統選擇全校課程查詢方能查看教材講義 |