◎系所教育目標：
本組主要在於培養具備基本語言學知識、英美文學素養與國際視野之優秀英(外語)溝通能力人才，並兼顧商務溝通、翻譯或學術研究等專業知能。 |
| ◎核心能力 | 關聯性 |
| 1.一般英語及專業英語之能力 | 4 關聯性稍強 |
| 2.基本語言學知識 | 2 關聯性稍弱 |
| 3.基本英美文學素養 | 2 關聯性稍弱 |
| 4.翻譯或商務溝通之能力 | 5 關聯性最強 |
| 5.基本第二外語能力 | 3 關聯性中等 |
| 6.跨文化溝通知能 | 4 關聯性稍強 |
| 7.獨立學術研究之能力 | 3 關聯性中等 |
| 8.英語數位科技素養及技能 | 4 關聯性稍強 |
◎本學科內容概述：
參加國際貿易展覽、 產品發表會、主持正式的大型活動、主持非正式的大型活動、小型的會議主持、 以及會展行銷等 |
◎本學科教學內容大綱：
產品發表會、主持正式的大型活動、主持非正式的大型活動、小型的會議主持、 以及會展行銷 |
◎本學科學習目標：
This course introduces students to English communication skills used in:
International trade exhibitions
Product launches
Hosting formal and informal large-scale events
Facilitating small conferences and meetings
Event promotion and marketing
Students learn the language, cultural expectations, and communication strategies needed to participate professionally in the global MICE industry. |
| ◎教學進度： |
| 週次 | 主題 | 教學內容 | 教學方法 |
01
02/23 | Course Introduction | Overview of MICE; key terminology; roles in the industry; communication expectations in global events. | 講授、討論。 |
02
03/02 | Professional English for Exhibitions
Meetings and Incentives | Essential expressions for greeting visitors, booth management, introducing products/services. | 講授、討論。 |
03
03/09 | Trade Shows
Trade show evaluation | Introductions to trade shows
History of trade shows as a glance
Selecting a trade show
The evaluation stage | 講授、討論。 |
04
03/16 | Conferences and Exhibition | Different types of conferences
International Trade Exhibitions-Explaining product features, negotiating with buyers, handling inquiries. | 講授、討論。 |
05
03/23 | Types of booths
Marketing strategies (handouts) | Booth designs and construction
How to conduct small talk with visitors at a trade show? | 角色扮演、講授、討論。 |
06
03/30 | Product Launch English (I): Planning & Script Writing | Stand promotion | 角色扮演、講授、討論。 |
07
04/06 | Product Launch English (II): Presenting on Stage | Stage presence, tone, pacing; handling the media; answering questions from the audience. | 角色扮演、講授、討論。 |
08
04/13 | MIDTERM | TRADE SHOW and SMALL TALK | 角色扮演、口頭報告。 |
09
04/20 | Small Meetings | Chairperson English; starting meetings, clarifying goals, assigning roles. Agreeing/disagreeing politely; making suggestions; reaching consensus. Summarizing decisions; action items; writing follow-up emails and minutes. | 角色扮演、講授、討論。 |
10
04/27 | Formal events | Formal opening ceremonies; welcoming VIPs; protocol and etiquette; seating and introductions.
Master of Ceremonies (MC) English; transitions; acknowledging sponsors and guests. | 角色扮演、講授、討論。 |
11
05/04 | Informal event | Language for festivals, community events, informal ceremonies; tone differences between formal/informal events. | 角色扮演、講授、討論。 |
12
05/11 | Marketing strategies
Event Proposal | Exhibition marketing strategies- Promotion Strategies [Marketing vocabulary; social media promotion; writing event descriptions and teasers]
Writing an Event Proposal | 角色扮演、講授、討論。 |
13
05/18 | Event Marketing | Writing sponsorship proposals; persuasive communication; partnership negotiation language. | 講授、討論。 |
14
05/25 | Event proposals | The key elements of a proposal
Writing an event proposal- Draft | 作業/習題演練、角色扮演、口頭報告、講授。 |
15
06/01 | Event proposals | The key elements of a proposal
Writing an event proposal | 作業/習題演練、角色扮演、口頭報告、講授。 |
16
06/08 | FINAL PRESENTATION | Handling complaints; unexpected issues; apologizing professionally; offering solutions. Trade Show Proposal | 角色扮演、口頭報告、講授。 |
17
06/15 | Self-Reflection | Self-Reflection and Feedback | 作業/習題演練、Flexible teaching weeks have been arranged.。 |
18
06/22 | Self-Reflection | Self-Reflection and Feedback | 作業/習題演練、Flexible teaching weeks have been arranged.。 |
◎課程要求：
Attendance is very important to this class. As such, attendance is checked weekly
All activities, assignments, tests, and exams will be explained during class.
Additional materials will be announced in class and provided electronically on the school’s e-learning system.
The instructor reserves the right to modify the syllabus during the semester based on the students' learning progress. |
◎成績考核
課堂參與討論20% : Attendance and Participation
期中考20%
期末考30%
Quiz 15%
Quiz 15%
|
◎參考書目與學習資源
Mastering English for the MICE industry (東華書局) Austin, 楊維傑 0982-733-778 |
| ◎教材講義 請改以帳號登入校務系統選擇全校課程查詢方能查看教材講義 |