◎系所教育目標：
嘉義大學管理學院基於資源整合之觀念，整合本院全院師資、設備及經驗，辦理「管理學院碩士在職專班」，希望兼納院內各系所具博士學位之助理教授以上師資，共同發揮較大的整合效益，為企業提供經營管理人才；管理學院碩士在職專班因應企業競爭條件之變遷，為國內各級企業培育專業之中高階管理人才，使其足以擔當企業轉型升級的重任；因此，在發展方向與課程的設計上，奠基學生於五管方面之理論基礎，加強專業管理領域能力之外，特別強調提昇學生解決企業實際問題的能力。 |
| ◎核心能力 | 關聯性 |
| 1.奠定五管方面之理論基礎 | 4 關聯性稍強 |
| 2.增進管理智能與整合分析能力 | 5 關聯性最強 |
| 3.建構解決企業問題之思考邏輯與能力 | 4 關聯性稍強 |
| 4.加強專業領域之深度與跨部門專業領域之廣度 | 5 關聯性最強 |
◎本學科學習目標：
The travel industry embraces a wide range of organizations, including travel agents, tour operators, airlines, NTOs, theme parks, hotels, restaurants, convention centers, and related services. Upon successful completion of this course, the students should be able to develop a working knowledge of how a travel agency is managed and operated. Graduates should be able to plan, develop, execute and evaluate professionally in the tourism industry or related fields. |
| ◎教學進度： |
| 週次 | 主題 | 教學內容 | 教學方法 |
01
03/03 | Introduction | *Course introduction & syllabus discussion
*Types of Career Opportunitiesin in the travel industry
*Determine the trends that foster growth and
employment in the travel industry | 講授、討論。 |
02
03/10 | Model of Tourism Service Industry | *Develop a historical overview of tourism activities
*Introduce tourism related service industries | 作業/習題演練、問題教學法、講授、討論。 |
03
03/17 | Evolution of Travel service industry | *Develop a historical overview of the travel agency | 問題教學法、口頭報告、講授、討論。 |
04
03/24 | Introduction of Travel agents | *Characteristics of travel Service
*Introduce types of travel agencies
*Discuss The function of travel agents | 作業/習題演練、問題教學法、口頭報告、講授、討論。 |
05
03/31 | Travel products and service | Explain the products and services typically offered by travel agencies | 作業/習題演練、問題教學法、口頭報告、講授、討論。 |
06
04/07 | Revenue Management | *Effective capacity management strategies to address uncertainty
Aircraft seating allocation | 作業/習題演練、問題教學法、口頭報告、講授、討論。 |
07
04/14 | Itinerary design | *Explain what factors influence itinerary design | 作業/習題演練、問題教學法、口頭報告、講授、討論。 |
08
04/21 | Technology and travel agency | Explore the importance of automation (computerization) in the delivery of high quality customer service to travel clients | 作業/習題演練、問題教學法、口頭報告、講授、討論。 |
09
04/28 | Marketing in travel agency | *Understand your customers
*Describe the marketing and sales function in a well operated travel agency
*Future trends in the travel industry | 作業/習題演練、問題教學法、口頭報告、講授、討論。 |
10
05/05 | field trip | field trip | 作業/習題演練。 |
11
05/12 | No | No | 作業/習題演練、問題教學法、口頭報告、講授、討論。 |
12
05/19 | No | No | 作業/習題演練、問題教學法、口頭報告、講授、討論。 |
13
05/26 | No | No | 作業/習題演練、問題教學法、口頭報告、講授、討論。 |
14
06/02 | No | No | 作業/習題演練、問題教學法、口頭報告、講授、討論。 |
15
06/09 | No | No | 口頭報告。 |
16
06/16 | No | No | 作業/習題演練、問題教學法、口頭報告、講授、討論。 |
17
06/23 | No | No | 口頭報告、討論。 |
18
06/30 | No | No | 口頭報告、討論。 |
◎課程要求：
your assignment is to be sent to the lecturer 2 days before your presentation. If that does not happen 10% will be deducted from your score. |
◎成績考核
課堂參與討論40%
期中考30%
期末考30%
|
◎參考書目與學習資源
Note: case studies from chapters and research papers from SSCI Journals
*Do not infringe the copyright of this course material. You may not copy, distribute or transmit the material without the owner's permission. |
| ◎教材講義 請改以帳號登入校務系統選擇全校課程查詢方能查看教材講義 |