國立嘉義大學103學年度第1學期教學大綱

課程代碼10312860006上課學制研究所碩士班
課程名稱觀光管理個案研究 Case Study in Tourism Management授課教師 (師資來源)張淑雲(行銷觀光系)
學分(時數)3.0 (3.0)上課班級觀光所碩班1年甲班
先修科目必選修別選修
上課地點B棟 D02-319 授課語言英文
證照關係晤談時間星期3第1節~第4節, 地點:D01-815 星期6第1節~第4節, 地點:D01-815
課程大網網址https://web085004.adm.ncyu.edu.tw/Syllabus/Syllabus_Rpt.aspx?CrsCode=10312860006
備 註
本課程之教學主題、內容或活動是否與性別平等議題有相關之處:否

◎系所教育目標:
1.培育觀光休閒產業之管理專業人才。
2.培育觀光休閒產業之基礎研究人才。
3.培育具備國際視野之優秀人才。
◎核心能力關聯性
1.觀光休閒管理基礎專業知能。5 關聯性最強
2.獨立思考與創新能力。5 關聯性最強
3.溝通、領導與團隊合作能力。4 關聯性稍強
4.外語能力與國際觀。5 關聯性最強
◎本學科學習目標:
Different social science research methods fill different needs and situations for investigating social science topics, this course will introduce the definition of the case study and its differentiation from other social research methods. It includes how case study research includes procedures central to all types of research methods, such as protecting against threats to validity, maintaining a "chain of evidence, " and investigating and testing "rival explanations".The course will present the breadth of the case study method as well as practical exercises for students to apply to their future research. The aim of this course will cultivate students’ ability in doing case research rigorously pertaining to the tourism industry.
◎教學進度:
週次主題教學內容教學方法
01
09/25
Introduction of courseIntroduction of course問題教學法、講授、討論。
02
10/02
How to know whether and when to use case studies as
a research method
* the case study as a research method
* comparing case studies with other research methods in the social science
* case study example
問題教學法、口頭報告、講授、討論。
03
10/09
How to know whether and when to use case studies as
a research method
* different kinds of case studies, but a common definition summary
* case study example
問題教學法、口頭報告、講授、討論。
04
10/16
Designing case studies: identifying your case and establishing the logic of your case study* general approach to designing case studies
* criteria for judging the quality of research designs
* case study example
問題教學法、口頭報告、講授、討論。
05
10/23
Designing case studies: identifying your case and establishing the logic of your case study* case study designs
* modest advice in selecting case study designs
* case study example
問題教學法、口頭報告、講授、討論。
06
10/30
Preparing to collect case evidences: what you need to do before starting to collect case study data* the case study investigator: desired skills
* preparation and training for a specific case study
* case study example
問題教學法、口頭報告、講授、討論。
07
11/06
Preparing to collect case evidences: what you need to do before starting to collect case study data* the case study protocol
* screening the candidate "cases" for your case study
* the pilot study
* case study example
問題教學法、口頭報告、講授、討論。
08
11/13
Collecting case study evidence: the principles you should follow in working with six sources of evidence* six sources of evidence
* case study example
問題教學法、口頭報告、講授、討論。
09
11/20
Collecting case study evidence: the principles you should follow in working with six sources of evidence* three principles of data collection
* case study example
問題教學法、講授、討論。
10
11/27
General discussionGeneral discussion問題教學法、討論。
11
12/04
Analyzing case study evidence: how to start your analysis, your analytic choices, and how they work* an analytic strategy: more than familiarity with analytic tools
* five analytic techniques
問題教學法、講授、討論。
12
12/11
Analyzing case study evidence: how to start your analysis, your analytic choices, and how they work* pressing for high-quality analysis問題教學法、口頭報告、講授、討論。
13
12/18
Reporting case studies: how and what to compose* targeting case study reports
* case study reports as part of larger, mixed methods studies
問題教學法、口頭報告、講授、討論。
14
12/25
Reporting case studies: how and what to compose* illustrative structures for case study compositions
* procedures in doing a case study report
* what makes an exemplary case study
問題教學法、口頭報告、講授、討論。
15
01/01
General discussionGeneral discussion問題教學法、口頭報告、講授、討論。
16
01/08
Propose a research proposal (1)Propose a research proposal (1)問題教學法、口頭報告、講授、討論。
17
01/15
Propose a research proposal (2)Propose a research proposal (2)問題教學法、討論。
18
01/22
Field tripField trip校外見習/實習。
◎課程要求:
F.Grading policy
Participation in discussion:40%, Midterm exam:30%, Final exam:article reading(30%)
◎成績考核
課堂參與討論40%
期中考30%
期末考30%
◎參考書目與學習資源
1.Case Study Research: Design and Methods (The Fourth Edition), Robert K. Yin
2.journal papers
◎教材講義
請改以帳號登入校務系統選擇全校課程查詢方能查看教材講義
1.請尊重智慧財產權、使用正版教科書並禁止非法影印。
2.請重視性別平等教育之重要性,在各項學生集會場合、輔導及教學過程中,隨時向學生宣導正確的性別平 等觀念及尊重多元性別,並關心班上學生感情及生活事項,隨時予以適當的輔導,建立學生正確的性別平等意識。