◎系所教育目標: 本系呼應本校發展願景,並據以制定全方位行銷及運籌人才培育之教育目標,以及配合本校管理學院教育目標之設定,研訂出有效實踐教育理想的目標規劃,並據以發展出課程規劃策略與實施原則,謹述如下:
(1)培育具行銷/運籌專業知能之人才。
(2)培養具知識整合與創新思維之人才。
(3)培育具多元視野與批判思考之人才。
(4)培育具有學術研究與應用能力之人才。 |
◎核心能力 | 關聯性 |
1.培養健全人格操守 | 3 關聯性中等 |
2.創新思維、批判反省的溝通協調力 | 4 關聯性稍強 |
3.運用專業解決問題的綜合執行力 | 5 關聯性最強 |
4.廣博思辨、創新思維的規劃力 | 5 關聯性最強 |
5.多元行銷與運籌專業知能 | 5 關聯性最強 |
◎本學科學習目標: 本課程主要在介紹各種多準則決策分析之基本觀念、技術、與方法,使學生具備決策分析與評估方案選擇的能力,同時培養學生以專業技能解決管理問題。
This course is to provide an overall picture of multi-criteria decision analysis (MCDA) in a consistent manner, with the concepts and techniques. The goal is to show how the decision makers and analysts play their roles with respect to different decision stages and environment such that when decision makers have opportunities to participant in a decision process, the analysts can provide sufficient and necessary information to support the decisions. |
◎教學進度: |
週次 | 主題 | 教學內容 | 教學方法 |
01 02/18 | Introduction | Introduction | 講授。 |
02 02/25 | Preference Structure and Decision Support | Preference Structure and Decision Support | 作業/習題演練、講授、討論。 |
03 03/04 | Foundation of MADA | Foundation of MADA | 作業/習題演練、講授、討論。 |
04 03/11 | Model of the Displaced Ideal | Model of the Displaced Ideal | 作業/習題演練、講授、討論。 |
05 03/18 | Methods of Outcome Evaluation | Methods of Outcome Evaluation | 講授、討論。 |
06 03/25 | The Analytic Hierarchy Process(AHP) | The Analytic Hierarchy Process(AHP) | 講授、討論。 |
07 04/01 | Fuzzy Evaluation | Fuzzy Evaluation | 口頭報告、講授、討論。 |
08 04/08 | Foundation of MODA | Foundation of MODA | 作業/習題演練、講授、討論。 |
09 04/15 | Midterm Exam | Midterm Exam | 作業/習題演練。 |
10 04/22 | Multi-Objective Linear Programming(MOLP) | Multi-Objective Linear Programming(MOLP) | 作業/習題演練、講授、討論。 |
11 04/29 | Goal Programming and Its Solution Procedure | Goal Programming and Its Solution Procedure | 講授、討論。 |
12 05/06 | Interactive Programming | Interactive Programming | 作業/習題演練、講授、討論。 |
13 05/13 | Fuzzy Planning | Fuzzy Planning | 講授、討論。 |
14 05/20 | Parametric Analysis of an MOLP | Parametric Analysis of an MOLP | 作業/習題演練、講授、討論。 |
15 05/27 | Interval Analysis of an MOLP | Interval Analysis of an MOLP | 講授、討論。 |
16 06/03 | MODM for hierarchical Decision Making when Partial Information is Provided | MODM for hierarchical Decision Making when Partial Information is Provided | 作業/習題演練、講授、討論。 |
17 06/10 | Final Report | Final Report | 口頭報告、講授、討論。 |
18 06/17 | Final Exam | Final Exam | 口頭報告。 |
◎課程要求: 1.上台報告與書面資料,需前一週上網繳交至教學平台。 |
◎成績考核 課堂參與討論15% 期中考20% 期末考20% 書面報告12% 口頭報告13% 作業/習題演練20% |
◎參考書目與學習資源 1. Hsiao-Fan Wang, Multicriteria Decision Analysis-From Certainty to Uncertainty, 滄海圖書。
2.Robert T. Clemen and Terence Reilly,Making Hard Decisions with Decision Tools,雙葉書廊。
3.陳耀茂編著,決策方法與應用,鼎茂圖書。
4.張保隆總審訂,翁振益、周瑛琪等合著,決策分析方法與應用,華泰文化。 |
◎教材講義 請改以帳號登入校務系統選擇全校課程查詢方能查看教材講義 |